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Looking for Value is a strategy consultancy firm born in 2010 with the aim to support startups and SMEs during their growth and change phases. It provides them with services in order to assist and face market challenges together.

The loyalty relationship with our clients has been strengthened thanks to Looking For Value talent to understand their needs and build up always new solutions.

Following our core values – Passion, Professionality, Ethics, Customer Focus and Concreteness – we sustain companies by helping them in value creation and making the most out of a mixture of quality, efficiency and effectiveness for each consultancy.


“Being the lighthouse for small and medium enterprises in the consulting world”


“Backing up our clients throughout their growth and change”

Company Profile


Cristiano Verzaro
Cristiano VerzaroPartner
Partner and Founder of Looking for Value, WebMagistri Consulting and Partner of Day One, he gained a postgraduate Master degree in Corporate Strategy at SDA Bocconi in Milan in 2006, and a university degree in Law at LUISS University in Rome. After having started his career as a lawyer in a legal cabinet in Rome, he has been working for several years in KPMG Advisory SpA, gaining a sound experience on organizational restructuring, compliance, project and program management for public and private enterprises over different industries. After his experience as Head of the Organization and Compliance Department of one of the main asset management Italian groups, he decided to start up his own business. Looking for Value’s mission is providing small and medium enterprises with support on business planning, start-up, organizational restructuring, compliance and valuations.
Cristiano Panfili
Cristiano PanfiliPartner
Partner of the companies Looking for Value, WebMagistri and Day One, he recently gained his MBA at the Istituto de Empresa in Madrid, and he has a Master degree in Economics and Business at the LUISS University in Rome. He got a second degree in Law at La Sapienza University in Rome. He has an important international profile thanks to his experience in Australia as Marketing Manager in Pirelli. Moreover, he got a solid consulting background in Accenture and KPMG in Italy, with significant engagements in different industries. He also worked as business analyst for Renault and Unicredit with a particular focus on small and medium enterprises, and this let him gain expertise on supporting start-up companies in undertaking funding and organizational processes. He owns a consolidated international profile and a strong attitude to work in foreign environments, which are supported by his capability of speaking fluent English and French, and intermediate Spanish. He is able to combine his strong sense of leadership, teamwork and effective problem solving capacities with excellent communication skills, while always respecting the highest working ethics.
Paolo Lucaferri
Paolo LucaferriManager
Graduated in economics, he has worked as a reviser for Deloitte, and then as a managerial consultant in Nike Consulting, where he addressed many topics about organization, control and management, 231/01 and anti-money laundering. Then, he has become CFO of Welcome Pharma and Logifarma, where he got to know the organizational, managerial and legal aspects of the pharmaceutical sector and corporate logistics. At the end, he has come to the innovative startup world, supporting many realities about financial, strategic and management topics.
Tommaso Cannoni
Tommaso CannoniSenior Consultant
Graduated cum Laude in Business Management at the University of Florence in 2008, he gets a PHD in
Research of Economics and Management of Business and Local in 2013, as Visiting Research Fellow at The Business Wharton School of the University of Pennsylvania. After being certified as Accountant and Statutory Auditor, he works as a consultant in the finance and management sectors; and as a researcher about Entrepreneurship at the Department of Economics Science and Business at the University of Florence.
Fulvio Bernardini
Fulvio BernardiniCommunication Manager
He acquired experience in the publishing and scientific fields. He achieved a graduation from Sapienza University of Rome’s Communication faculty discussing a thesis on semiotics and cartographic communication. As author, he published several articles ranging from geospatial technologies, sustainable development, theorical cartography and music. After an experience as communication manager of a high-end technology startup company he moved to the country where he started his own farm stay business. Member of the Association of Journalists of Rome, he is currently editor-in-chief of a scientific magazine.
Giovanna Pastino
Giovanna PastinoSenior Consultant
Owner of the Accounting Office, with an extensive experience in Fiscal, Auditing and Job Consultancy, Accountant and Legal Reviser, she graduated at LUISS Guido Carli in Rome in Economics with an international formation gained at the ESSEC International Business School of Paris. She is member of the Commissione Tenuta Albo at the Order of Accountants and Experts in Rome since 2008, of which she is the Secretary since 2015. Speaking fluently English and French, and she has been working as a consultant for Accenture.
Veronica Vitullo
Veronica VitulloConsultant
Senior Consultant at Looking for Value, in 2016 she attended the course Alternative Investments at the LSE. She obtained the master’s degree in General Management at LUISS Guido Carli, with a final dissertation on Venture Capital in Italy, with a compared analysis of its activities in Europe. Previously, she graduated in Economics and Management at the same University, with a final Thesis on Corporate Social Responsibility and participatory management. She has always been interested in activities with social impact, indeed she has recently attended the course on the measurement of Social Return On Investment “SROI Pratictioner Training” and another on Social Impact Strategy.
Francesca Famularo
Francesca FamularoOffice Manager
Office Manager of Looking for Value since October, 2015, she takes care of all the organizational aspects of the company, and she is responsible for the management of the office.
Ready to perform different functions, and to switch from an area of work to another, her profile shows a twenty-year experience in the Design of Jewels, Watches and Accessories, and then an embracement of the business management. She is founding member of the Jay Nepal Action Volunteers Onlus, which helps the population of Nepal, hit by the heart quake of April 25th, 2015.